The trick to responding to this change is to get the timing right, and to judge the impact on existing technology,

I don't see anyone else easily beating them on the breadth of innovation of what they're doing in trying to... showcase new ways of accessing the broadcast world.

The mindset needs to shift from that of a mass producer and publisher to a much more potent mix of high-quality niche content, and also as a mass aggregator of third-party content,

It's all about putting the audience in the driving seat.

It's all about coexistence - video didn't kill the radio star, after all.

That transition is not easy for many publishers. For those who get the importance of search and navigation alongside content, the future will be a bit brighter.

Audience expectations have grown. The Internet is a hugely compelling platform for us.

Audience needs are changing -- they want to consume media on their terms, anytime, anyplace, anyhow. If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like iMP, through partnerships such as this one with Microsoft.

Tech predictions can go up as well as down

Content 360 was a great success in helping the BBC to engage with the wealth of talent from the international new media industry. Congratulations to all those who took part. The winners were those proposals which were innovative in a way that can help the BBC deliver the very best quality services to our audience.